MLM Survivors Club: [MLM Survivors Club] Fanista

Thursday, January 17, 2008

[MLM Survivors Club] Fanista

I'd heard that Amway was starting up an online music business. I've
just come across their site. You have to hunt for the MLM angle, but
I found it . Here's an edited version.

"We started FANISTA with the simple notion that, in a world of so
much entertainment and so many sources of information about it, there
had to be a better way for people to discover, share, and even buy
entertainment ....And we added to that mix the even crazier idea that
people should be rewarded, in real ways, for doing what it is we all
love doing. We're confident that once you spend a few minutes
understanding what FANISTA offers, you'll realize that it is a great
way to take what you're already doing in the offline world - telling
the people you come in contact with on a daily basis what you love,
and why - and moving that universal behavior online in a way that
allows your voice to be amplified. Think of it as a way to rely on
your most trusted friend as you walk down the aisle of your favorite
entertainment store (real or virtual); better yet, become one of
those trusted experts yourself! .... Once we do a wider release,
you'll be able to bring other people to the site. If they follow your
lead and use it for at least some of their entertainment purchases,
you might be able to rack up some commissions - which you can use to
buy more stuff yourself, to get a check from us, or to donate money
to a range of charities. It's all part of our belief that, beyond the
fact that there ought to be a better way to distribute entertainment
and a bigger community to be built among us entertainment
enthusiasts, there also ought to be a way to reward people for doing
what we all seem to do so naturally: championing the entertainment we
love the most, and telling people why."

Sounds harmless, doesn't it?