Thursday, October 25, 2007

Re: [MLM Survivors Club] Is MLM Inherently Evil? Or is there ANY good way to do it?

Tom wrote:

> Let me share my experience with one of the honest MLM operations.

If Alpine is an 'honest" one, then what does a dishonest one look like?

FTC complaint in 2000 that required the company to stop making any
health related claims about the product.

In an action against the FTC, the company turned out to have misled
state officials and ended up paying back taxes to the state on
Tennessee and Minnesota. And paying another fine to the FTC.

> The line is unique and is best sold through informed individuals.

Informed? The sales pitch I just read said that it produced CO3, and
that people breathed in CO2.

If a product is unique, and needs to be sold by informed dealers, then
an MLM is the worst way to build a network. The best way to build
such a network is to grow slowly, hiring people with degrees in the
technological field that the product is in. Then train those people
how to sell and demonstrate the product. (Do not hire people who do
not have the psychological makeup to do commission sales.)

Invest at least one thousand hours in training a single individual in
demonstrating and selling your "unique" product. No MLM comes even
close to providing that level of training.

xan

jonathon

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