On Thursday 25 October 2007, Tom K wrote:
> PJ in NY, I had been thinking along those lines too. Can a MLM be
> structured so as to not be ruined by a tools business or simply
> building a wholesale buying network?
>
> Let me share my experience with one of the honest MLM operations.
>
> I had been an Alpine distributor of which the product line is now
> known as Ecoquest. I still use that original machine I bought for
> myself in 1981, than used that as a demonstrator.
>
> I got involved after the founder Bill Converse came to my house to
> show me a unique product. I met him at the local Home Show the day
> before. I was impressed and bought one and than signed on to be a
> dealer. I've sold a lot of them over the years and had peak periods
> of interest with it and several years I had dropped out. It fit well
> with my main business which is a Carpet Cleaning service and even
> when I was not currently signed on as a dealer, I knew where I could
> pick one up for delivery to my clients.
>
> The line is unique and is best sold through informed individuals.
> Briefly, and not intended to be a commercial but for understanding
> only - the air cleaning units do not use filters to clean the air,
> but electronically clean the air by radio wave pulses in a 60 foot
> radius and a user controlled low level Ozone generator. This would
> work even through walls, so you did not need one in every room, and
> most often one properly sized unit on top the refrigerator did the
> whole house. They have small filters on the units, but that is only
> to keep the machine clean inside the unit.
I've been tinkering with electronics since I was a kid. I also know a
little bit of chemistry -- I used to teach it at the high school level.
One of the most basic parts of chemistry is how atoms combine to make
different molecules. I took the time to look up the Alpine site and
read their "How Do They Work" page.
This is a load of crap designed to make things sound reasonable when, in
truth, it does almost nothing.
Any product that actually works does not need a special sales technique.
All it needs is proof that it works.
If I had designed a product like this, I'd sell it through infomercials
before I'd ever sell it through an MLM. One is just goofy, the other
is a system that almost literally invites abuse and fraud.
> Bill Converse hired on the largest Shaklee dealer to update his
> program into more of a MLM structure and eventually he owned 1/2 the
> company. I don't know where it stands now, nor the reasoning behind
> the name change, as I have not been an official dealer in several
> years.
Shaklee -- oh, now there's a group with such a high standard of honesty
that I want to automatically get involved with any group associated
with them. (That's sarcasm, if you can't tell. We've had people here
who have been burned by Shaklee.)
> The product line has expanded to have side products such as vitamins
> in order to have more volume and continuous volume flow through the
> organizations, and not just rely on the one time expensive machinery
> sales.
>
> I did not find the same corruption nor building up of a buyers
> network, like many MLM's I am aware of. I've been out of it for
> quite a while, but I can honestly say they were truly sales oriented
> and less on the MLM aspects.
Yet when I talk with drones in other MLMs, they aren't aware of any
corruption. They're all sure they are the only MLM that is NOT
corrupt. When you're in a group like that and indoctrinated to believe
everything they tell you, then you are one of the last people to judge
if it's corrupt.
Hal
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