FYI.......This is straight from the website, personally I'm glad they are changing back so people will see them for what/who they really are.
North American business name, logo As you know, we're in the midst of a business transformation in North America – new products, new support, new money, and more. One element of this transformation is the transition to a new brand for the business opportunity that leverages the size, scope, and power of the globally known Amway™ brand.
We're pleased that many IBOs provided valuable input on the name and logo when they attended the recent Achievers Invitational in Hollywood, Florida. Of the three name options presented, Amway Global™ was the clear favorite. And the version of the logo you see here was the most popular as well.
March 2008 marks the beginning of a three-phase rollout of the new brand name and logo.
Phase 1: March 2008
All communications, including media advertising and public relations, will carry these logos.
(print use)
(web/email use)
Phase 2: September 2008
Amway Global™ will be elevated to the lead brand in our communications, and Amway's 50th anniversary will be acknowledged.
(print use)
(web/email use)
Phase 3: May 2009
The transition to our new business opportunity brand will be completed.
(print use)
(web/email use)
March 2008 also marks the start of media advertising and public relations for the new Amway Global™ brand. We'll be giving you all the details of the multimedia, multimillion-
While the new Amway Global™ brand is an important element in our transformation, it is only one element. Yet, when combined with our new products, expanded training, enhanced compensation, and integrated reputation initiatives, Amway Global™ will communicate a compelling and dynamic story for the business opportunity in North America.
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