--- Hal Vaughan <hal@...> wrote:
> I think at one point escalator and aspirin were trademarks that were
overused and became generic. That's why Xerox fights to keep people
from saying, "I'll xerox this."
I used to subscribe to Writer's Digest too. I remember one ad: "You
can't xerox a xerox on a Xerox". Kimberly-Clark also defends its
Kleenex trademark. I've taught myself to say "photocopy", but still
often say "I need a kleenex" when I'm reaching for one. Technically I
should be saying "tissue", even though Kleenex brand is what I usually
buy.
Disney and Lucasfilms are two other companies that come to mind when I
think of aggressive protection of copyrights and trademarks.
Adrienne
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